Understanding volunteer motivation for your club
Volunteers are the backbone of our motorcycling clubs and committees, bringing not only their time and energy but also a passion for the sport and community. To effectively recruit and retain volunteers, it’s important to understand why people volunteer, as well as what barriers might prevent them from getting involved. This knowledge allows clubs to tailor their recruitment messages and create a welcoming environment for both new and existing volunteers.
Why do people volunteer at our local motorcycling clubs?
People volunteer for a variety of reasons, and understanding these motivations is key to developing an effective recruitment strategy.
1. Building connections and meeting new people
For many, volunteering is a way to meet new people and become part of a community. Being involved in a motorcycling club provides opportunities to connect with like-minded individuals who share a passion for the sport. This can help build friendships, expand social networks, and create a sense of belonging.
2. Learning new skills and gaining experience
Volunteers are often motivated by the opportunity to learn new skills or gain experience that can be valuable in their personal or professional lives. In the context of a motorcycling club, this might include learning about event management, safety protocols, or technical skills related to bike maintenance. For those looking to broaden their skillset or enhance their resume, volunteering in a club can be an enriching experience.
3. Making a difference in the community
Many people volunteer because they want to make a positive impact in their community. For motorcycling clubs, volunteering can feel especially fulfilling because it helps promote and sustain the sport, supports local events, and contributes to the growth and success of the club itself. Volunteers often feel a sense of pride knowing they are part of something bigger, working towards the common goal of improving and promoting the club’s activities.
4. The appeal of being part of a team
Being part of a team with a common goal is highly motivating. Volunteers in motorcycling clubs often find value in contributing to the success of events, training sessions, or races. The sense of teamwork and collective achievement is a powerful draw, making volunteers feel like an integral part of something exciting and dynamic.
Fact: Volunteering is on the Rise
According to Giving Australia 2019, both the number of volunteers and the hours they contribute have increased. This shows a growing interest in volunteering, with more people recognising the value of giving their time to causes they care about. The data also reveals that women and people over 35 are the most likely to volunteer, with those aged 65+ contributing the highest number of hours overall. This provides a clue about potential volunteer demographics for local clubs; older, more experienced individuals who may have more time to contribute.
What prevents people from volunteering?
While there are many motivators for volunteering, several barriers can prevent people from getting involved or staying engaged. Recognising these obstacles allows clubs to address them proactively, making it easier for potential volunteers to say “yes.”
1. Lack of time/interest
One of the most common reasons people don’t volunteer is the lack of time. Many individuals, especially those juggling work, family, and other commitments, feel they don’t have enough time to dedicate to volunteering. Similarly, some people might simply not have enough interest or passion for the activities the club organises, and so they don’t feel compelled to get involved.
Solution:
To overcome this, clubs can promote flexible volunteering opportunities that don’t require a significant time commitment. Offering short-term or task-specific roles can help individuals volunteer without feeling overwhelmed. Additionally, emphasising the social aspect and fun of volunteering might attract those who are interested but unsure if they will enjoy it.
2. Concerns about out-of-pocket expenses
Another common barrier is the fear of out-of-pocket expenses. Some potential volunteers may worry about having to pay for their own equipment, travel, or other costs associated with volunteering. This concern is particularly relevant for clubs that host events in remote locations or require specialised gear.
Solution:
To address this, clubs can offer reimbursement for expenses, provide equipment where possible, or clearly communicate that costs will be covered for volunteers. Creating a budget for volunteer expenses as part of event planning ensures that volunteers feel supported rather than burdened financially.
3. Feeling Unskilled or Unqualified
Many individuals hesitate to volunteer because they believe they lack the skills or experience necessary to contribute. They may feel intimidated by the technical aspects of motorcycling, event management, or other specialised tasks within the club.
Solution:
Clubs can offer training programs or mentorship opportunities for new volunteers to help them feel more confident in their roles. Emphasising that everyone has something to contribute, whether it’s organisational skills, technical know-how, or a passion for the sport, can help break down this barrier. Providing a welcoming environment where new volunteers feel supported can also reduce feelings of inadequacy.
Understanding what motivates people to volunteer and what barriers they face helps motorcycling clubs create a welcoming and supportive environment for all potential volunteers. By emphasising the social benefits, skill development opportunities, and flexible, cost-effective roles, clubs can attract a diverse group of volunteers who are eager to contribute their time and energy to the success of the club.